The Stroke Association is launching a new awareness campaign, brokered by PHD Manchester and 4Sales in Manchester.
The marketing will launch ahead of Stroke Awareness Month in May and starts during Gogglebox tonight with a 60 second television spot.
“When stroke strikes, part of your brain shuts down – and so does a part of you. This is because a stroke happens in the brain, the control centre for who we are and what we can do. It happens every five minutes in the UK and changes lives instantly,” said Dominic Brand, Executive Director of External Affairs at the Stroke Association.
“PHD Manchester has demonstrated a passionate commitment to helping us extend the reach of our message and establishing media partnerships that will bring stroke awareness to the forefront of the national conversation.”
The ads have been produced by AMV BBDO and the creative also features a series of five-second blipverts throughout the programme.
“We’re thrilled have the opportunity to bring the Stroke Association and Channel 4 together to collaborate on this campaign,” added Joe Woolrich, Account Manager at PHD Manchester.
“Gogglebox accurately reflects the interests and concerns of families in modern Britain, and with roughly 1.2 million stroke survivors in the UK, we felt that the programme was the perfect way to engage audiences in a national conversation about the wide-ranging impacts of stroke.”
The campaign is expected to reach more than 75% of all adults in the UK and will run across linear TV, VOD, YouTube and social media until the end of June.
“Our hit show Gogglebox reaches millions of viewers meaning it is perfectly placed to help raise awareness of the needs of stroke survivors and the condition itself,” said Jack Bridgewater, Group Partnerships Manager at Channel 4.
PHD Manchester was appointed as the charity’s media planning and buying agency earlier this year.
