The PHA Group has been appointed by beauty destination, Naturisimo for a paid social and PPC brief.
Naturisimo’s mission is to showcase “a more value-driven and planet-conscious edit” of the world’s best beauty, makeup, skincare and wellbeing ranges.
With its Naturally Conscious label system, Naturisimo supports the shopping journey by verifying claims and allowing consumers to easily identify the products that match their values.
Additionally, users benefit from Provenance – a tech solution that uses block-chain technology to verify sustainability claims – adding a further layer of confidence to their shop.
The PHA Group will support online growth of the UK website. Through a combined PPC & Paid Social strategy, PHA will be working to drive online success across Naturisimo’s vast collection of brands and products.
Alison Goulbourne, managing director, Naturisimo, said: “We’re super excited to start this new partnership with PHA; from the get go, the quality of conversation and guidance has been unparalleled, along with how well the team all clicked. I can’t wait to see the growth and efficiencies delivered for the brand.”
David Schulhof, director of digital at The PHA Group, added: “We were all stoked to meet and discuss how PHA and Naturisimo, the ultimate destination for consciously minded beauty lovers, can work together to drive the next phase growth. I can’t wait to work closely with the Naturisimo team and see great results from our integrated PPC and Paid Social strategy.”
