The PHA Group has been appointed by new luxury real estate agency, The Private Office: Real Estate, as it embarks on its mission to “redefine how the global elite buy and sell their homes.”
Founded in July 2024 by Trevor Kearney, a leading figure in the super-prime property market, The Private Office: Real Estate is no ordinary agency. With over £5bn in career sales, Kearney brings unmatched expertise to this venture that aims to revolutionise the traditional agency model. The PHA Group was brought on board to support the launch of The Private Office: Real Estate and continues to drive its communications strategy beyond the initial launch phase.
The PHA Group’s corporate and consumer team will build the media profile of Private Office: Real Estate through a strategic press office programme. This will include founder profiling, industry commentary, thought leadership content, and showcasing innovative services and property listings – affirming The Private Office’s position as a leader in the super prime property market, appealing to both potential clients and industry stakeholders.
Key features of the agency include:
- A dedicated Sport and Entertainment division offering elite, discreet service
- Full lifestyle management offerings including bespoke security solutions through The Private Office: Protect
- Headquartered in Guildford, Surrey, servicing clients nationally and globally
With the UK super prime market booming (£10m+ London transactions up 9.1% in 2023 alone), the launch of Private Office: Real Estate comes at an opportune time. The agency is set to capitalise on the growing demand for luxury properties, with the UK’s most expensive house selling for a staggering £73.2m in the capital last year.
Kearney said: “Our partnership with The PHA Group has been instrumental in communicating our innovative approach to the super prime real estate market, upon launch. Their proven track record in elevating disruptive brands and deep understanding of the luxury sector make them an invaluable asset to our team. We’re excited to continue working together to redefine the standards of service and excellence in luxury real estate.”
Neil McLeod, divisional managing director of corporate at The PHA Group, added: “We’re thrilled to be working with Private Office: Real Estate and its ambitious founding team. Their commitment to modernising and re-thinking the super prime property market opens up a huge consumer and corporate storytelling opportunity. Our track record of supporting challenger and scaling businesses means we’re perfectly placed to get the voices of the Private Office team heard, establishing them as the go-to agency for ultra-high net worth individuals in the property market.”
