Personal care and wellness growth drives raft of client wins at SHIFT

SHIFT, the Leeds-based Amazon expert, has secured a raft of high-profile client wins and contract extensions in the first half of 2024 as it nears its 5th year anniversary.

2024 has seen the business, headed up by Steven Berke and Tom Bagnall, enjoy significant topline and bottom-line growth through new partnerships with multiple high-profile retail brands, bolstering the firm’s already impressive beauty and health & wellness portfolios.

Recent wins include Rheal, as seen on Dragons’ Den, age-defying skincare brand, Medik8, indie-beauty shower company, Hello Klean, designer fragrance retailer, The Essence Vault, and trichological haircare firm, Philip Kingsley.

Beauty & personal care and health & wellness are two of the fastest-growing product categories on Amazon. The team at SHIFT will work closely with its new partners to develop and deliver bespoke strategies to maximise revenue, whilst ensuring the brands stand out in their respective marketplaces.

Sean Ali, founder of Rheal, said: “We’re delighted to have partnered with SHIFT, whose expertise has helped us navigate a complex Amazon launch and achieve positive results, even in its earliest stages.”

Matt Rolls, sales director at Philip Kingsley, said: “We were looking for a partner that could unlock our next stage of Amazon growth. SHIFT blew us away in the selection process and I’m excited about the future of our long-term relationship.”

Steven Berke, managing director at SHIFT, added: “The raft of client wins we’ve enjoyed during the first half of this year, and long-term client renewals from key brands, illustrates our position as the leading agency in a fast-growing UK market. To meet client demands, we’ve recently made key appointments, adding market-leading talent from large Amazon retailers to our established, expert team.”

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