Integrated agency HUB has delivered a comprehensive rebrand for G&H, formerly G&H Group of Companies.
G&H is a mechanical, electrical and public health (MEP) provider servicing clients across the UK including Caddick, Eddisons, Cenergist and CBRE. HUB was appointed to deliver the company’s new visual identity, positioning and messaging to aid the consolidation of G&H’s five divisions under a single master brand.
The new brand comprises a trustworthy blue colour palette, a bold logo and typeface, a simple yet approachable tone of voice, and a mission statement that puts authenticity, people and planet firmly at the core of G&H’s identity.
HUB’s vast scope of work covered everything from brand discovery workshops and a new brand book to website design, office interiors, work apparel, van wrapping, site signage, documents, merchandise, photography, CGI and an inspiring company brand video.
The agency helped to launch the new brand internally at the Everyman Cinema in Leeds earlier this year, before being unveiled to the general public a week later.
“HUB had a pre-existing relationship with G&H Group of Companies so, when they approached us to curate their new brand identity, we knew they trusted us to get under the skin of what makes G&H so unique,” said Helen Hudson, managing director at HUB. “We went really deep with the foundations of the rebrand, even holding brand discovery sessions with a cross-section of G&H’s entire team from directors to engineers and apprentices.
“This authenticity is absolutely reflected in the final product – HUB has delivered a comprehensive rebrand which extends to every single touchpoint and, subsequently, every single stakeholder G&H has nurtured over the past 26 years.”
Marie Lees, PR consultant at G&H, added: “We required an integrated agency that could get under the skin of the company and create a rebrand that truly reflects who we are and support our strategy. HUB has pulled out all the stops to deliver a new visual direction that cements G&H as one and encompasses all our M&E services. It has been very well received both internally and externally.
“It has been a pleasure working with the team. There is nothing they cannot do. The benefit of working with HUB is that every service – design, interiors, website development and more – is under one roof.”
