North Yorkshire Augmented Reality specialist Peel X has used its AR skills to help develop the Dublin’s Doors into Docklands, part of the Dublin Discovery Trails app-based immersive discovery trails.
Doors into Docklands was co-funded by Dublin City Council and Fáilte Ireland’s Destination Town Investment Scheme, and Peel X was brought on board to help unlock the tourism potential of the Docklands by bringing the area to life using its augmented reality and immersive, digital storytelling.
Jess Wright, managing director of Peel X, said: “The team brought together the full range of Peel’s app development services to this project – augmented reality, 3D modelling, animation, historical research, script and copy writing, green screen filming, audio and soundscape development, all interwoven to create stunning digital storytelling of the Dublin Docklands.”
Barry Rogers, Head of Dublin City Council Tourism Unit, added: “As part of the delivery of our Smart Tourism programme we have become very familiar with the market of service providers in the area of digital tours, immersive heritage trails and museum based digital tours and digital visitor experiences in Ireland, the UK and Europe.
“We have consulted the market on these services twice and have developed the best practice guide toolkit in this area. Having worked with Jessica and her team over the past twelve months, I can say that Peel X is the best supplier of this kind of service that I have encountered.”
The App is a first-of-its-kind development for Dublin City Council and further promotes the capital’s position as a leading Smart City. It is aimed at both locals, and visitors who want to know more about the city and experience the history of the Docklands from a new and unique perspective.
Walking tour guide, Donal Fallon, whose Three Castle’s Burning podcast grew an army of fans during the pandemic, was invited to road-test the app, he said: “The app lets you see familiar places in new and exciting ways. There are so many different stories in the app, using augmented reality, taking something digital and putting it into the real environment, that’s a brilliant way of seeing things differently. I hope people have many happy wanderings around this part of the Dublin from the Diving Bell to the Custom House, using the app.”
