by
Stephen Chapman
Parkdean Resorts is marking the reopening of its parks with its biggest ever marketing campaign to date.
The North East firm is investing £4.5m in the advertising, which has been created by Cravens, following a competitive pitch. The North East agency worked alongside an in-house team, led by Marketing Director, Jonathan Alcock.
“Ain’t No Holiday Like a Parkdean Holiday” will capitalise on the anticipated demand for staycation holidays this summer.
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The ads will run across TV, radio and social media channels from today, featuring the voice of Stephen Mulhern and a cover of S Club 7’s S Club Party.
“This campaign will rightly celebrate the wonderful Great British holiday. It is our biggest yet and comes at a time when demand for our holidays is through the roof; we expect to be full over the summer months and are experiencing a surge for September and October bookings, creating ‘twin peak’ demand,” said Steve Richards, Chief Executive of Parkdean Resorts.
“We are ready and waiting to warmly welcome holidaymakers who want to enjoy a well-deserved break whilst seeking fresh air, open spaces and safe, beautiful locations. Our team has worked hard to ensure that whilst social distancing and health and safety measures are adhered to, our holidaymakers’ experience will be the best yet.”
