ParkCloud has consolidated its ParkCloud and ParkVia operations under a new ParkVia brand identity.
The Manchester-based online parking reservation provider said the move followed “extensive testing” on its global customer base. Up until now, the companies operated in tandem, with ParkCloud aimed at the B2B sector.
“As we drive forward with investment into our partnerships, services and teams, it is clear – having listened to our customers – ParkVia holds the brand power that will enable us to evolve as a global innovator in our industry,” explained Mark Pegler, Managing Director of ParkVia.
“This is a positive progression for all parties involved and enables us to operate collectively as one coherent brand, whilst the values and vision we hold as a company remain unchanged. It’s an exciting new phase of development for our team and we’re eager to drive forward with brand ParkVia and develop our presence as a leading retailer within parking.”
The firm has 3.5m registered customers and more than 2000 parking providers are promoted through the site.
