Pannone Corporate has set up a new crisis and reputation management service with Cheryl Chung.
Chung is a former Head of Communications for McDonalds and was Boohoo’s Global Head of Corporate Affairs until December 2022. Since then she’s run her own consultancy and has represented companies including William Hill and Heineken.
The new service, Restore, is offering businesses legal and crisis management in response to issues ranging from notices of pre-publication of forthcoming exposés, to appearing on investigative programmes or sting operations.
It will also provide support for launching legal claims for libel, malicious falsehood or the infringement of privacy or data rights, together with facing complaints made to the PCC, OFCOM, ASA and other media regulatory bodies.
“A company’s reputation is crucial in shaping relationships with customers, employees, investors and the wider public. A single PR crisis can irreparably damage a carefully nurtured reputation if a business is not prepared for it,” explained Sarah Bazaraa, an Associate Partner at Pannone.
“The aim with Restore is to work side by side with clients to prepare for, mitigate and navigate the potential impact of adverse press attention and the accompanying reputational challenge. We’re delighted to be working in partnership with Cheryl, combining authoritative and effective legal expertise with in-depth crisis management know-how.”
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Chung added:
“Having an effective and well delivered communications strategy can mitigate the pressure when a company and its directors come under intense public scrutiny.
“Restore will cover the breadth of crisis and reputation management from every standpoint, providing clients with industry leading support, whether that’s stakeholder management, dealing with the immediate fallout from a reputational or media crisis, or creating strategies to rebuild confidence and reputation, which in turn will mitigate further risk.
“In an increasingly complex landscape, it’s essential for brands to tackle reputation management head on, to help build trust with customers and other key stakeholders. The positive knock-on effects are countless – from fostering customer loyalty, attracting the best talent, to staying ahead of the competition.”
