From Pet Sounds to Hollywood Hills – meet the unconventional founder headlining GRAFT

Last week we announced Prolific North’s brand new original hard-hitting investigative series that will spotlight the triumphs, tensions, and untapped opportunities across the North’s tech ecosystem. We can now reveal that the series will culminate in a must attend in-person event taking place in Manchester on 21 May 2025 at University Academy 92: GRAFT.

Bringing together over 200 founders and investors, the event is designed for ambitious tech founders looking to scale their business and achieve greater success. There’s a fabulous lineup of founders all eager to share valuable insights and lessons from the growth journeys of their own tech businesses. And on top of that, founders will have the opportunity to connect with investors from the North and beyond.

READ MORE: Unveiling Prolific North’s deep dive investigative series into the future of tech across the North

Taking the stage at GRAFT is keynote speaker Amman Ahmed, Founder of MusicforPets, and living proof that unconventional ideas can lead to extraordinary exits. Dubbed “Petflix” by the press, Amman’s company used behavioural research and content design to create calming music and TV for pets – yes, pets – and it worked.

Bootstrapping his business from the ground up, Amman organically reached over 50 million users and achieved profitability without any external funding. Then came the unexpected twist: in June 2023, MusicforPets was acquired by a major Hollywood rap and hip-hop label, solidifying Amman’s journey as one of the most unique in recent memory. At GRAFT, Amman will deliver the unfiltered truth – sharing his build process, key learnings, and his perspective on the US market, offering valuable insights into what the North can learn from its transatlantic counterpart.

Whether you’re actively raising capital to fuel your next stage of growth, strategically investing in the future of disruptive technologies, or simply navigating the complex landscape of what comes next for your burgeoning tech enterprise – GRAFT is the essential gathering point. The talks will shine a spotlight on strategies to scale tech businesses, access funding and the newest technologies redefining the business world. Expect keynotes, panel discussions, interactive workshops and face time with some of the most interesting people in tech.

Places for this exclusive event are strictly limited, so don’t delay. Whether you’re raising, investing, or just figuring out what’s next – GRAFT is where you need to be.  Founders have until April 30th to register their interest for a Complimentary Founders Pass via this link.

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