Yorkshire’s Our Creative has completed the brand design for a new range of sauces.
It was appointed by start-up, Cantina, ahead of the launch of its Argentinian chimichurri sauce.
Inspired by the bright street art of Buenos Aires, the label has been designed to replicate a crumbling wall, with the blue taken from the country’s national flag.
The logo of a beer bottle and fork is a nod to founders Miles Nurse and Koosha Kowsari, who first stored the sauce in recycled beer bottles as they honed their recipe.
“The vibrant design of Cantina, inspired by the street art of Buenos Aires, will fire the imaginations of millennials who are turning away from big brands and looking for challenger brands to provide them with a more authentic and natural experience,” explained Joe Wallis, senior designer at OurCreative.
“As consumers travel the world in ever greater numbers, they want to experience the sauces and condiments they discovered which feature more exciting flavour profiles – ketchup and salad cream just don’t cut the mustard anymore.”
The first bottles are being sent out to buyers this week to attract interest from retailers.
“We were so pleased with the way OurCreative. interpreted our ideas for Cantina’s first sauce, chimichurri,” said co-founders Nurse and Kowsari.
“With very few other chimichurri sauces on the market and the consumer demand for challenger brands with natural and authentic ingredients, we hope Cantina will pick up interest – and it will be well placed to attract attention from buyers with packaging design that roots it firmly in Argentina.”
Our Creative is based in Leeds and Hull and is part of the Omnicom Group.
