Huddersfield's Leach completes rebrand in Manchester Arena

Simon Austin's picture
by Simon Austin
Icons Bar

Huddersfield graphic display specialist Leach Impact has completed an interior rebrand project within Manchester Arena.

Luxury watchmaker Raymond Weil, recently announced as the arena’s ‘official time partner’ and headline sponsor of the venue’s VIP Icons Bar, approached Leach to maximise their exposure within the space.

Leach’s in-house innovation team designed a bespoke lightbox and guitar case with acrylic face and RGB lights, in celebration of the legends who have played at the venue. The stand-out visual is a large-format, seamless and durable 20sqm wallpaper solution depicting Raymond Weil’s relationship with the Brit Awards created using Leach’s market-leading Titan product.

Leach’s Sales Account Manager Dan Deakin said: “This is Raymond Weil’s first in-venue entertainment space, so the pressure to execute this brief perfectly, was high.

“The watchmaker uses music throughout its entire global marketing strategy and has celebrated collaborations with some of the world’s most notable artists and bands. We were very excited when this project came in.

“As a world-renowned family-owned business whose name is synonymous with quality, this client prioritises brand over everything. Leach was therefore chosen as the graphics partner because they knew we could deliver on the standards sought.

“So many customers approach us interested in how we can create a ‘wow factor’ on their walls. But with Raymond Weil we’ve thought beyond the obvious, maximising use of previously underutilised spaces such as table tops, which are now decorated to look like LPs.

“The flexible nature of the lightboxes’ fabric graphics also means that arena staff can change the displays within minutes – updating the look and feel of the area as often as they like.”