Warrington-based Betfred has agreed the biggest commercial deal in the history of the Super League by extending their partnership for a further two seasons.
The multi-million-pound investment will see the current three-year partnership extended until the end of the 2021 season. Betfred’s title sponsorship began at the start of the 2017 season.
Robert Elstone, Chief Executive of MediaCityUK-based Super League, said: “We’re thrilled to continue our partnership with Betfred who have become synonymous with Super League. They have been a vital part of our journey over the last three years and we look forward to working with them in what is a hugely exciting time for Super League and the sport.
“To have the support of someone like Fred who is so passionate about Super League and who shares our vision for its future is fantastic.”
Fred Done, the boss of Betfred, added: “The real passion for this game shown by the players, the media and, most importantly, the fans, is for me the main reason why this has proved to be such a great sponsorship for us.
“Therefore, I had no hesitation in extending the deal for a further two years and Betfred look forward to working with Super League to help grow the terrific game of rugby league.”
The announcement follows recent title sponsorship deals between Betfred and other major sports competition brand’s including the British Masters Golf, World Snooker Championship and the World Matchplay Darts in Blackpool.
As part of the new sponsorship, Super League and Betfred will continue to support the ‘Gamble Responsible’ campaign, which is currently promoted at Super League games.
The partnership will continue to see over £25,000 donated to local charities as part of the Betfred Super League Man of Match initiative, where at each televised match, the player donates to a charity of their own choice.
