Liverpool-headquartered OOH media company OPEN Media has launched a digital and social media out of home fundraising campaign for The Whitechapel Centre charity.
The Whitechapel Centre, a homeless and housing charity based in Liverpool, has teamed up with the OOH advertising company in a bid to boost fundraising efforts during the festive period.
The Christmas campaign, titled ‘Everyone Needs a Home’, will be rolled out across five large format digital screens in Liverpool city centre aiming to encourage members of the public to donate to the charity.
The company will kick-start the campaign with a £2,000 donation with an objective to get a final number to £5,000 before Christmas.
Amy Shaw, Marketing Manager at OPEN Media, said: “We are delighted to be supporting The Whitechapel Centre this festive period, a charity we have been partnered with for 3 years. Supporting the communities in which our screens are located is hugely important to us here at OPEN, and it felt necessary to launch this campaign as we creep into the colder months.”
Ruth McCaughley, Fundraising Manager at The Whitechapel Centre, added: “OPEN Media have been fantastic supporters of The Whitechapel Centre, providing us with free advertising space to raise awareness of homelessness and promoting our fundraising events. We are so pleased they have chosen to support us with their Christmas campaign, as we head in to the winter months it’s essential that we are here to help people who are sleeping rough in our city. The team are also volunteering with us soon and we look forward to showing them exactly how their support helps.”
