Liverpool and London media owner OPEN Media is launching a new digital, large format network of 16 screens across nine UK cities.
The network, called OPEN Connect, is designed to help brands with the opportunity to reach more individuals with campaigns in new locations and utilise the network’s 3D capabilities and flexible booking.
The company also recently launched its new 2022 strategy, which includes new hires, employee initiatives and a pledge to prioritise its journey to carbon neutrality.
OPEN Media CEO, Mike Smith said: “We are extremely excited to bring our new network, OPEN Connect to the out of home market. OPEN Connect’s goals and objectives are to bring incremental audiences and brands together.”
