Liverpool out-of-home advertising company OPEN Media is launching its first digital screens outside the city – opposite Manchester United’s Old Trafford stadium.
The two full-motion digital screens, which use bespoke LED technology, will sit on the north and south facades of Hotel Football, positioned outside Old Trafford Stadium, from October 28th.
The site is passed by 52,000 vehicles per day and by more 75,000 fans on matchdays. The screens, which have led to the creation of two new jobs, are the start of OPEN Media’s plans to roll out more digital screens across the UK before the end of 2020.
“This new partnership with GG Hospitality (owners of Hotel Football) is one we’re very excited about,” said Mike Smith, Managing Director at OPEN Media.
