Code Computerlove has rebranded law firm, ONP Group as Movera.
Movera will now become the unified brand for all of its home moving businesses, which include ONP Solicitors, Cavendish Legal Group (CLG), Grindeys Conveyancing, LMS, Conveyancing Alliance (CAL), Broker Conveyancing and Lavatech, creator of inCase.
They will continue to operate independently, but will be supported by the group and its technology platform.
As part of the rebranding process, Code worked with stakeholders to find “unique truths” that resonated with all the businesses across the organisation before seeking to united them under one clear brand strategy, visual identity, personality and values.
“The process of creating Movera was so rewarding. Some of the brands in the group are over 100 years old, whilst others more so in their infancy. They are a collective of different, but complimentary businesses, and our job was to find the threads that tied them together, to create something new that each business could see a bit of themselves in,’ said Chris Heg, Creative Director at Code Computerlove.
“Ultimately, the project wasn’t just about designing a new brand identity, but creating something special and unique that everyone could buy into.”
The Manchester agency stated that the new brand had been designed to capture its “heritage and professionalism mixed with their bold ambitions to be a catalyst of change within the industry.”
“Working with Code on our brand identity has meant that each of the companies in our group has spent time with the team, to explain what they care about, and what they want to bring to the table for the new brand. This has meant our colleagues have been fully involved in the process, ensuring the brand represents them, and they’re not just seeing it for the first time at launch,” added Waseem Haq, Chief Digital Officer at Movera.
“The project has helped better understand how our businesses complement each other, aligning the core elements of our business, and now we feel confident about taking the brand forward to investors, partners, and our colleagues.”
