Huddersfield’s Pikcells has been brought in by Swoon to create all its computer-generated animations.
Swoon is an online-only furniture brand, which develops and introduces more than 100 new “on-trend” products every month.
“Fundamentally for us the focus is on adding tools and technologies to our website that give customers the confidence to buy online without the need for stores, and we’re really going to focus on adding the things that add value to that,” explained Swoon’s Head of Visuals, Josh Rushby.
“Pikcells stood out amongst other suppliers because of their combined ability to create fantastic CG images while also developing innovative ways to interact with the 3D assets online.”
Pikcells will be operating on a retained basis and will also be working on bringing augmented reality versions of the CG furniture to mobile devices:
“With an increasing majority of our customers making purchases through a mobile device, adding the augmented reality functionality is an obvious next step. Being able to see a realistic, life-sized representation in the room with you is pretty impressive but also gives that assurance that the product is suitable, and consequently encourage a purchase,” continued Rusby.
Pikcells Co-Founder Richard Benson added:
“Swoon match our deep-rooted belief in good design, which we know from our CGI expertise, is the key to creating fantastic interiors. They produce some incredible furnishings which we often use in our interiors, so we’re delighted to be able to be able to play a part in their continued success.”
