With just one week left until Prolific North Live returns, it’s your last chance to get tickets before they go.
On 16 October at Manchester Conference Centre at Pendulum Hotel, expect two jam-packed stages of content with brand-side experts and industry leaders set to share all the latest marketing tips, trends and insights to help level up your marketing plans for 2025.
It’s where you’ll be able to hear about all the latest predictions heading into 2025, consumer trends, plus discover how underdog brands can stand out.
Over on the Strategy Spotlight stage, there’s plenty to look forward to. Hear from Andy Johnson, commercial director at Sun Branding, as he shares why you can’t afford to ignore the over-65s, debunk the myths and find out the routes to creative and brand success through inclusive design.
A panel of brand-side marketing experts will be gearing up to unpack the retail trends that are top of mind for them right now. They’ll discuss why these trends matter, how they’re adapting their strategies in response, and what it means for the future of retail. Gareth Turner, founder of Big Black Door, will be joined by:
- Duncan Burns, head of marketing at Merry Hill Shopping Centre
- Charlotte Dewhurst, director of marketing of Matalan
- Jayne Andrews, marketing director at Fentimans
- Ross Gylanders, ecommerce lead at Sauce Shop
Andy Beckwith, creative director at Tall, will also share his lessons from working with brands like LEGO and tips on how to harness your brand’s personality to consistently connect with your audience.
From uncovering market share strategies for underdog brands with leaders from McCann Worldgroup to exploring how to incorporate the new and optimising the old in your paid media strategy with Teads, there is plenty to look forward to over on the Trend Setters stage.
Don’t miss an interactive session from the team from IF. who are gearing up to debunk the myths surrounding TikTok and reveal how brands can leverage it for major growth in 2025.
Stay ahead of what’s happening in social media with some of the sharpest brand-side social media pros, as they share the latest platform shifts and how they’re adapting their content strategies. It’s set to be a lively session with Catherine Jell, head of social at Nadine Merabi; Naomi Horan, social media and influencer manager at CLOUD NINE HAIR; plus Conor Glavin, head of social at Au Vodka.
Make sure you join leaders from Tangerine, who are gearing up to showcase how they build super brands by capturing and converting attention through culturally relevant, audience-first strategies. They will highlight their success in elevating clients like Specsavers into social media super brands by focusing on three key areas: Powerful Narratives, Moments that Matter, and Communities.
Jo Jeffers, head of strategy at THG Studios, will be hosting a talk for challenger brands on the tactics and approaches to win in markets where you can’t outpace established brands on media spend, but you can still cut through with creative and strategic approaches. Expect plenty of insight, theory and valuable takeaways.
Check out the full agenda for the two stages here – and don’t forget to buy your tickets before they sell out!
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