Refresh has been appointed by The Boys’ Brigade (BB), a youth organisation which empowers children and young people aged four to 18 to learn, grow and discover, to help raise awareness of its work nationwide.
Refresh was appointed following a successful three-month project which saw the agency develop an owned content campaign centred around engaging video content, featuring confident young BB members. Thanks to the agency’s ideas during the pitching process, and proactive approach to the initial project, The BB has now extended its partnership with Refresh.
Refresh will work with the organisation to deliver an integrated communications strategy which will help drive recruitment of members and volunteers, engage current volunteers and also shine a light on the opportunities that the organisation provides in communities nationwide.
Laura Mashiter, managing director at Refresh said: “We deliver PR for several tech-for-good clients and the team is always proud of the work it does to make a difference. This is no different: we love working with organisations which are doing great things. By planning and delivering a creative campaign for The Boys’ Brigade earlier this year, we’ve been able to think strategically about what the organisation needs. We’re confident we will deliver on our targets and make a real difference.”
The campaign will be a combination of internal and external communications, from influencer activity and social media management to media relations and generating owned content. It will showcase what BB is all about: learning new skills through experiences and opportunities while enabling its young people to grow into caring and confident individuals.
John Sharp, director of communications at The Boys’ Brigade added: “The campaign which we worked on with Refresh earlier this year really engaged our members, while also highlighting just how much the BB means to young people already involved in our organisation. As part of the pitching process, Refresh demonstrated a real understanding of what The Boys’ Brigade is and we’re looking forward to working with the team.”
