The 360 advertising agency that brought you Charlotte Tilbury’s first 3D OOH campaigns is now taking Collection Cosmetics up a level.
High-quality makeup brand Collection Cosmetics needed a social campaign that made them stand out from the competition, so One Agency’s creative team developed a host of unique, outside-the-box ideas to promote the brand’s new product, Mile High Mascara. They settled on a first for both the agency and the brand, creating an imposing CGI display on a skyscraper in Manchester.
One Agency’s creative team transformed the Three60 building in the city’s Deansgate Square into a giant mascara from the brand’s new line. From storyboarding to location shooting and crafting the stunning CGI, One Agency handled the project from idea to execution. The end result befits the ‘Mile High’ branding and is perfect for creating social media buzz.
“Audiences love nothing more than to see something new. The new trend of CGI animations for brands is really popular at the moment. We were lucky to work with a brand that wanted to push creative boundaries with their new product launch. I’m really proud of the whole team who brought their ideas to life,” said Olly Moriarty, creative director at One Agency.
