Fitness tech startup CAROL Bike has appointed digital agency The SEO Works to improve its organic visibility.
The CAROL Bike offers users a unique exercise experience that focuses on improving fitness in the most efficient way possible. Backed by science and leading exercise researchers, it promises to deliver the shortest, most effective workouts.
The state-of-the-art bike is equipped with advanced features like instant resistance adjustments, a comfortable design, and a touchscreen interface, and integrates with fitness apps like Zwift and Kinomap.
As a business that operates in a relatively new industry, CAROL Bike knew that there were huge opportunities for growth but that they would come with plenty of challenges, one of the main ones being their digital status, which has so far relied on growing awareness through affiliates and partners.
The hunger for further digital knowledge led the CAROL Bike team to a free online SEO course run by The SEO Works, during which it became clear how much work was needed to maintain a strong organic approach.
Senior marketing manager Jamie Savage said: “We underwent a big rebranding project a few years ago, and whilst we have seen steady organic growth since, we believe there is scope to achieve greater success in this channel. We partnered with The SEO Works to help us take that next step, spread awareness of our time-efficient protocols, and help generate more sales of our unique exercise bike.”
Having not worked with an agency since its rebrand, the campaign will look to take the foundational work to the next level. The digital agency will look to utilise its specialist teams to identify gaps in strategy and potential opportunities, all helping to contribute towards the end goal of improving search visibility for CAROL Bike.
“The opportunity to play a part in the growth of an exciting company such as CAROL Bike is one that we will truly relish here. Helping companies stand out from the competition within the search engine results is what we do best, and working with a business that has no previous SEO work really allows us to implement of our award-winning approach to great effect. This is a really exciting campaign for us and I know for a fact that the team can’t wait to get going!” said Alex Hill, Sales Director of The SEO Works.
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the health & fitness sector, including Forme Bikes, FourFive CBD, Rideminded and Fight Co.
