Watch and jewellery brand Olivia Burton has launched its new Moments campaign to unveil its upcoming Autumn-Winter Collection.
Set against the backdrop of iconic London architecture and timeless interiors, paying tribute to the brand’s heritage, Moments “represents a fun-filled day where two friends come together to effortlessly blend and layer Olivia Burton’s latest collection to contemporary yet timeless looks.”
To introduce the collection, Olivia Burton has collaborated with MediaCityUk-based Media Agency Group (MAG) to execute a media campaign that aims to engage and inspire audiences through various channels.
The campaign from MAG aims to immerse viewers in the world of Olivia Burton with a selection of static and digital displays strategically placed in high-traffic locations across major cities and create a sense of wonder and curiosity about the new collection.
Denise Selby, general manager at Olivia Burton, said: “Moments marks a confident chapter in Olivia Burton’s journey, highlighting our commitment to expanding our consumer base. This initiative aligns with our recent brand repositioning, introduced earlier this year, which embraces a modern appearance and innovative product designs. As we step into this pivotal year for the brand, we are thrilled to announce our exciting new partnership with Media Agency Group who will support us on this journey.”
Danielle Hewitt, associate director at Media Agency Group, added: “We are proud to have partnered with Olivia Burton in bringing their vision to life, and to help drive results for the brand during this key retail period with the Moments campaign.”
