Manchester based beverage brand Old J Spiced Rum has selected Smoking Gun to handle its UK social media campaign strategy, influencer marketing and content creation.
The Manchester agency will support the Old J Spiced Rum brand, which is owned by UK independent drinks wholesaler LWC Drinks Ltd, on social media strategy, community management, content and influencer campaigns.
Nic Ponticakis, Head of Brands at LWC Drinks Ltd, said: “Smoking Gun has vast experience not only in social and content-first campaigns, but also in the food and drink market. At pitch stage we were immediately impressed by their creative content and campaign ideas, their credentials, understanding of our brief and where we want to go as a brand.”
Smoking Gun’s managing director, Rick Guttridge, added: “It’s great to start the new year with a really exciting win – we’ve already hit the ground running with Old J.
“Our team has countless years experience in the food, drink and retail market, and this teamed with Old J’s ambitious plans for the coming year means that we are looking forward to delivering some hugely creative social-first campaigns with truly impactful results.”
