Ocean Outdoor has invested in 7 new locations as it grows its large format network across the country.
The out of home media owner has made the decision as post lockdown traffic numbers start returning to normal.
“Despite the challenges of 2020, Ocean has remained true to its promise to invest and grow our super premium portfolio,” said Ocean Outdoor’s Joint Managing Director, Steve George.
“Supporting our long term strategy, we are investing in new cities, new iconic large format assets with digitised premium screens, and, as always, integrating new technology to enhance the advertiser and audience experience.
“The world has changed, but OOH has proved its resilience and importance to the fabric of digitally connected cities and digital citizens. Our extended XL Network reflects this, giving brands and advertisers access to the best locations, delivering opportunities at scale as the country gets back on the road to recovery.”
It will now have 27 locations, including Manchester, with 2 further sites in Leeds and Newcastle set to go live in 2021.
The “next generation” super-sized, connected DOOH roadside screens are at least 1.5 times larger than a standard 48-sheet.
