Oakland Group has teamed up with femtech health and lifestyle brand Elvie to put data at the heart of its operation to drive growth.
Founded by Tania Boler in 2013, Elvie’s market-leading products range from breast pumps to pelvic floor trainers and use biofeedback and connected mobile technology to create superior solutions to women’s health needs. All its products are specifically designed for women’s needs, and cover areas including menstruation, menopause, pregnancy, lactation, and fertility. Its Elvie Pump and Elvie Stride electric breast pumps were both named in TIME Magazine’s 100 Best Inventions.
Elvie cites research which suggests the femtech sector might grow to be a $50 billion (£40 billion) market by 2025. Lending further credence to the claims, Elvie was recently listed as #21 in the Deloitte Fast 50, which tracks the fastest-growing private technology companies in the UK, showing a 1,824 per cent growth over a four-year period.
Oakland has supported Elvie to create a data platform that allowed Elvie to create a single view of the truth by consolidating data in a scalable environment for increased access and reporting. The ability to make data-driven decisions will help put Elvie’s smarter technology into the hands of women to address the intimate, and often neglected, issues women face throughout their lives.
Tiana Chan, business intelligence lead at Elvie, said: “As a fast-growing business, data is a powerful tool in helping us to make quicker and better decisions. Oakland Group was the perfect partner to help us advance our data intelligence and worked as part of the team to develop a platform that will meet our needs into the future.”
Andy Crossley, business development director at Oakland Group, added: “It’s great to work with a company that has innovation as part of its DNA. Data is a powerful tool in any retail business and can bring the business closer to the customer to drive sales and guide strategy.”
Elvie products can be purchased online or through a range of high-street retailers, including Argos, John Lewis, and Mamas and Papas.
