NatWest is employing Adaptive Intelligence from Oak Engage to increase staff engagement.
The Durham firm is the first intranet software provider to introduce this technology, which uses algorithms to manage delivery across all channels, to remove the “complexity of communicating strategic, tactile and crisis messaging” to hybrid teams.
Oak Engage stated that it enabled businesses to focus on the message, the audience and the priority – and it did the rest.
“We want to empower businesses by giving them the best tools to enable them to communicate intelligently with their people wherever they are, 24/7. We want to support businesses every step of the way and we think that intranets should be working a whole lot harder for them,” said Mark Rooks, Chief Technology Officer at Oak Engage.
“The launch of Adaptive Intelligence is an important next step in our journey, signalling our continued growth. The investment in technology and innovation will make our business more efficient and agile, resulting in a markedly better experience for our customers and their end users when using the Oak Engage platform. We want to transform the digital experience for employees, providing curated feeds of content and eventually becoming the first self-organising intranet.”
Rooks explained that smart delivery also reduced noise for employees, and showed content in an order prioritised for the individual, giving everyone a personalised news feed.
“Oak Engage has transformed the way we communicate, delivering a single news feed which aligns with our ‘one bank’ strategy. Consolidating our offering has created a clear channel for communications and a single source of truth. We’re already seeing positive engagement from colleagues,” said Alan Harris, Director of Internal Communications at NatWest.
“Oak has also given our colleagues more control. They can now personalise their news experience, adapt based on their interactions, follow topics of interest and opt out of communications that are less relevant – this is adding real value.”
