Global baby accessories brand, Nuby, has launched its biggest ever advertising campaign as it seeks to raise its profile in the UK.
The Have You Heard? campaign was created by an in-house marketing team at the Tyne & Wear company, with support from The Social Co and TTM Management – both based in the North East.
The campaign was inspired after the firm – currently the 3rd biggest baby accessories brand in the UK – carried out research and discovered that while it was “trusted and loved” it wasn’t as well known as its competitors.
“We know not every parent has heard of Nuby yet and we decided to use that to our advantage by launching a campaign to introduce them to life with and without Nuby,” explained James Russell – Watson, Head of Marketing at Nuby.
“With Nuby in their life, things will be that little bit simpler, easier, and more fun with our vast range of baby products that will gently soothe daily pain-points away.”
The creative features a hero brand film and 4 shorts.
It will run across paid, earned, shared, and owned media channels throughout 2024.
