UFC superstar Paddy ‘The Baddy’ Pimblett is weighing further into the energy drinks market after collaborating with Applied Nutrition to launch ‘Paddy Punch’ flavoured Body Fuel.
The new flavour is a signature version of the best-selling Body Fuel electrolyte vitamin water sports drink, which Pimblett helped launch in December. Applied Nutrition has sold 2.5m units in its first three months on sale.
The new, sugar-free tropical punch flavoured drink is emblazoned with a cartoon version of Paddy’s famous pose that UFC fans worldwide are very familiar with, and has a highly distinctive black and red pack design that’s sure to stand out on the shelves and in the fridges of retailers, gyms and convenience stores across the country.
Applied Nutrition launched BodyFuel with Orange, Lemon and Lime and Summer Fruits variants before following up in February with Icy Blue Raz, a firm favourite in many of their other supplements, and the unique Rocket Ice Lolly flavour.
Paddy Punch is the first flavour to be designed alongside one of the company’s ambassadors and the firm says it has plans for more celebrity flavour partnerships in the coming months.
Pimblett said: “Working together with Applied Nutrition on Paddy Punch has been a top experience for me, we tested so many flavour combinations and we think we have ended up with one that people are going to love. I’m made up to put my name on such an amazing drink.”
Body Fuel contains 665mg of electrolytes from a multitude of sources, in levels that Applied Nutrition says are the optimum ratio needed to aid muscle function, and rehydration and support most consumers in the widest variety of activities.
BodyFuel is Informed Sport-tested so it is safe for professional athletes, sugar free, contains less than 5 calories, anti-oxidant vitamins C and E, vitamin D and Zinc, a full panel of B-vitamins and 250mg of BCAAs to support recovery.
Dan Warburton, Applied Nutrition’s National account controller said: “We’ve seen the continued demand for functional drinks the last 18 months and we’ve responded to these insights with action through the launch of products like BodyFuel, creating tasty drinks with a variety of health benefits.
“We’re delighted to have worked with Paddy on such a popular product and can’t wait for consumers to get their hands on Paddy Punch. It has been our most successful new product launch and we’re excited to see the growth over the next 12 months.”
