There’s just over two weeks to go until Prolific North hosts a brand new event series – Northern Marketing Festival – to celebrate, connect and inspire the North’s ambitious marketing sectors.
From 24 to 27 June, Northern Marketing Festival will take place across three Northern cities – Newcastle, Leeds and Manchester – jam-packed with marketing insights and top tips to help take your marketing knowledge to the next level from expert and brand-side speakers.
So what can you expect in Newcastle? Marking our first ever ever in Newcastle, we’ll be kicking off the festival in style on 24 June at The Catalyst, where we’ll be shining a spotlight on ambitious people and work emerging from the North East and opportunities for the region to foster innovation and opportunities for growth.
We’ll start the day with a dedicated session on experimentation and play – the behaviours you need to foster in your marketing teams to achieve strategic flexibility – with Michael Pagan, managing director at Blue Moon Marketing.
Want to find out how to navigate the next era of marketing leadership? Find out during a fireside chat with Charlotte Fallon, marketing director at Embryo, who will be joined by a number of speakers where you’ll hear about the critical shifts and emerging trends that are reshaping leadership today.
With over 12 years of marketing experience, Fallon has helped multiple brands grow through innovative strategies, data-driven insights and customer-centric campaigns.
There will be an unmissable keynote session with Dan Ginger, director of brand, marketing & digital media at Newcastle United, who’ll be sharing Newcastle United’s journey from underdog to champions. With an ambition to become a leading global brand, Ginger will be sharing the work going on behind the scenes to achieve this, how he’s tackling this “can’t afford to get it wrong” challenge and how the club is putting community and the city of Newcastle at the heart of their transformation.
Josh Wheeler, Founder at Be Broadcast and Sarah Waddington CBE, Wadds Inc and Socially Mobile will be delving into the vital role of regional media in fostering creativity through experimentation, play, and embracing the unknown. They’ll be highlighting how regional broadcasters can lead the way in adopting new formats and technologies, creating unique content that resonates with local audiences.
We’ll be wrapping up the day with a panel discussion addressing how the region is fostering entrepreneurship, attracting investment and looking at where we go next.
It’s set to be an unmissable day for marketers, both brand and agency side. With more announcements soon, check out the full agenda here and make sure you secure your tickets here before they go!
