Northern Marketing Awards 2017: The Shortlist revealed

We’re delighted to reveal the shortlist for this year’s Northern Marketing Awards – jump straight to the shortlist here.

The fifth running of the awards – the ‘must attend’ industry gathering for marketers in the North – has once again seen a record number of entries.

The 2017 event will return to the The Hilton hotel in Manchester, this time on Wednesday 1st November.

The awards have once again been generously supported by headline partner Click Consult, and we’re grateful for their continued involvement in the event.

Dozens of new brands were entered this year, and we were also pleased to see that entries came in from every corner of the North, as the shortlist below reflects.

A sell-out crowd of over 400 attended the 2016 awards, and we’re confident that this year’s event will reinforce its reputation as the benchmark annual marketing industry services event outside London.

The event is one of a series of sector-defining Prolific North initiatives which include the Top 50 Digital Agencies, Top 50 Integrated Agencies, Top 50 PR agencies and Top In-house Communicators.

Ticket information

Any enquiries relating to commercial engagement or sponsorship should be addressed to jill@prolificnorth.co.uk.

For further information about the evening or to book tickets, visit our dedicated booking page on the Northern Marketing Awards website, or contact Don’t Panic on 01706 828855 or Sarah Belcher directly Sarah.Belcher@dontpanicprojects.com.

Awards partners

Cheshire-based digital marketing agency Click Consult is once again the headline sponsor of the event.

 

Judges

Once again we assembled an outstanding panel of judges to determine the shortlist – see below:

• Ewan Douglas, Agency Principal, Channel 4
• Andy Barke, Head of Northern Agencies, Google
• Andrew Diggle, Acting Head of Media, Manchester United
• Professor Anthony Patterson, Professor of Marketing, University of Liverpool
• Jacqui Gay, Communications Manager, UK City of Culture, Hull
• Kristal Ireland, Head of eCommerce and Retail, Virgin Trains
• Richard Kenyon, Director of Marketing and Comms, Everton FC
• Michael McIntyre, Global Business Director, Global Radio
• Katrina Michel, CEO, Marketing Cheshire
• Richard Gregory, Director, Tech North
• Mick Style, MD, MEC Manchester
• Will Stone, Owner, Stone & Co
• Michael Taylor, External Affairs Advisor, MMU
• Dee Goldstraw, Senior Lecturer in Digital Marketing and Communication, MMU
• Erin Portsmouth, Head of Communications and Engagement, NHS Chorley and South Ribble CCG and NHS Greater Preston CCG

The full list of judges and their biogs can be found here.

The Northern Marketing Awards 2017 – The Shortlist

in association with headline partner Click Consult

 

BEST B2B CAMPAIGN

• 3ManFactory & Innova Solutions – When You Don’t Have Mark Felix
• cap hpi – A content-led approach to building an international brand
• MC2 – The Elephant in the Boardroom
• Refinery – Kitchen Fitters Wanted prospect campaign
• ResponseTap – The Martech Toolkit – Is your marketing technology stack fit for purpose in 2017?
• Savvy Marketing – J20 Golden Straw
• Stein IAS – Cliché Killers
• Stein IAS- The Good Clean Food Campaign

BEST B2C CAMPAIGN

• Catapult PR – Champion For A Day
• Drummond Central – Zinsser. What’s Your Problem?
• Everton Football Club – 2017-18 Season Ticket Campaign – All for one, one for all
• Liverpool Football Club – Pure LFC
• Markettiers & Manchester Playtime PR and BBC Worldwide – #NationalHuggingDay on Trump’s Inauguration
• Northumbrian Water – Dwaine Pipe – Love your Drain Blockage Reduction Campaign
• PHD – Rubicon Spring grabbing the water market by the mangoes by PHD and BMB
• Weber Shandwick Manchester & Aldi – Kevin – the carrot that stole Christmas

BEST FOOD & DRINK CAMPAIGN

• e3creative – Fixture Release Match Day Hospitality
• iMP – Wall’s Ready Baked Tour
• Outwrite PR – Giving wholesalers food for thought
• PHD – IRN-BRU Xtra It makes no sense by PHDLeithTalon
• PHD – Rubicon Spring grabbing the water market by the mangoes by PHD and BMB
• Savvy Marketing – Savvy Marketing Bud Light Launch
• Savvy Marketing – Savvy Marketing J20 Golden Straw
• Tile Creative – Tattu Leeds

BEST NOT-FOR-PROFIT CAMPAIGN

• Bluestorm – Encouraging Women into Engineering
• Creative Concern – You Can Foster brand development and foster carer recruitment marketing campaign
• Everton Football Club – Home Is Where the Heart Is
• K2L #SittingRightWithYou – Yellow Sofa Domestic Abuse campaign (GMP)
• Republic of Media – Launch of the Scottish Children’s Lottery
• South Yorkshire Police – Everyone has a role to play in tackling domestic abuse
• The Riverside Group – Hardwick House – Housing the Homeless
• Up North Communications – Ouseburn Farm Crowdfunder Campaign

BEST PROFESSIONAL & FINANCIAL SERVICES CAMPAIGN

• Cameron Wells Communications – Integrated FTSE 250 Campaign
• Click Consult & Chill Insurance – Insuring Ireland’s Future
• Jump Agency – Bags more response for Co-op Insurance
• MEC Manchester & Swinton Insurance – Britain’s Most Dangerous Roads for Motorcyclists
• Petal & Co. – Time is the most valuable asset for Creechurch Capital
• SQ Digital & Comparecover.com – #NationalWalkingMonth

BEST PROPERTY & CONSTRUCTION CAMPAIGN

• 90 Degrees – St. Johns the Tower and South Village
• Axonn Media – Building Brand Awareness for Bruntwood
• Content OD – Increasing brand engagement reducing CPA and growing leads and conversions for Strata
• Cool Blue Brand Communications – Happy Homes from Little Acorns Grow
• Galley Properties – The Landlord Game
• Roland Dransfield – Venturous Builds
• SLG – Polypipe Smart House Tour
• Wienerberger & ilk Agency – Solar Made Simple

BEST RETAIL (ON AND OFF-LINE) CAMPAIGN

• Home – The Best Things in Life Are Freemans
• Liverpool Football Club – Pure LFC
• Loaf Creative – #GetChristmassy
• Maynineteen – Manchester Fashion Weekend Style Spinner
• Mediaworks and Freeze Pro Shop
• Savvy Marketing – Poundland Epsom Derby Sponsorship
• Savvy Marketing – William Hill Showstopper Windows
• Weber Shandwick Manchester & Aldi – Kevin – the carrot that stole Christmas

BEST SPORT CAMPAIGN

• Havas Media Manchester – The FA Cup #NoGutsNoGlory
• Liverpool Football Club – Pure LFC
• Parallax – This Ones For You David Guetta (Featuring 1 Million Fans)
• The Foundry Communications – Prestone BRC Sponsorship – Top it up. Bring it on.

BEST TOURISM & LEISURE CAMPAIGN

• Accord Marketing – Britannia Hotels Digital Campaign
• Catapult PR – Champion For A Day
• Digitaloft – Returning an Industry Leader To The Top Of The Search Engines Via Google Penalty Recovery & Research-Based Content Marketing
• Mosquito Digital & Manchester Airport – Manchester Airport App and iBeacon
• National Museums Liverpool – Lady Lever Art Gallery South End development
• Bateaux London & Reckless – Setting Sail in The Right Digital Direction
• Rule 5 & Blackpool Pleasure Beach – An Icon Is Born
• Visit Manchester – Manchester’s Christmas Campaign 2016

BEST CSR CAMPAIGN

• Catapult PR – Champion For A Day
• Drummond Central working with Up North Communications – Saving Ouseburn Farm from closure
• Everton Football Club – Everton in the Community – The Blue Mile
• Zut Media – Charlottes Story

BEST LOW-BUDGET CAMPAIGN – UNDER £50K

• Big Partnership – A sell-out Summer Evening Cruise Programme for Merseytravel
• Catapult PR – Champion For A Day
• K2L #SittingRightWithYou – Yellow Sofa Domestic Abuse campaign (GMP)
• Northumbrian Water – Clean, clear and great tasting
• Plinkfizz – Closer than you think
• Refinery – Launching the Make It Magnet Project Card
• theEword – A Digital Masterclass MBA Recruitment for Manchester Metropolitan University
• Up North Communications – Ouseburn Farm Crowdfunder Campaign

BEST TV COMMERCIAL CAMPAIGN

• Drummond Central – Introducing the Money Guru
• PHD and BMB – Rubicon Spring grabbing the water market by the mangoes

BEST DIRECT MAIL CAMPAIGN

• Konductor Limited – Splendid Marketing
• Workshop Marketing – The Key to your IT Woes!

BEST OUTDOOR ADVERTISING CAMPAIGN

• Media Agency Group – Bermuda Tourism – Vehicle Recognition
• Ocean Outdoor – Beyond Aintree Grand National Live on The Streets Of Manchester & Liverpool
• Ocean Outdoor – From the Sofa to the Streets the BBC’s New Broadcast Channel
• One Agency Media Ltd & Key 103 – Bauer Radio
• PHD – IRN-BRU Xtra It Makes No Sense By PHDLeithTalon
• Republic of Media – Tennents Lager – Here To Serve Outdoor Campaign
• Signature Outdoor – The Glossing of Every Day Life Augmented Reality In Manchester Dooh

BEST SOCIAL MEDIA CAMPAIGN

• British Red Cross – Don’t Stop At 999
• Click Consult & Oxfam – Dressed by The Kids 2017
• Co-Op – #Reverseadvent
• Cunning Plan Marketing – Hallmark Hotels Pet Weddings
• Havas Media Manchester – BBC Three Clique
• Mosquito Digital & Vileda – Please Clean Responsibly with Vileda
• Outwrite PR – Engineering A Career in Construction
• South Yorkshire Police – Dark Nights Thriller

BEST USE OF RESEARCH OR INSIGHT CAMPAIGN – SPONSORED BY VISIONONE

• Ash.Tv – Section-24 Tax Issue
• E3creative & Morris Homes – Performance
• Everton Football Club – Season Ticket Campaign 201718 – One for All
• Firework Public Relations – Amplifying Business Insight from The Advanced Trends Report 2016
• K2L #SittingRightWithYou – Yellow Sofa Domestic Abuse campaign (GMP)

BEST IN-HOUSE TEAM

The judges have decided not to release the shortlist for this category. The winner will be announced at the award ceremony.

BEST SMALL AGENCY (UP TO 30 EMPLOYEES)

• Buffalo 7
• Content OD
• Hitch Marketing
• Parallax
• Plinkfizz
• Roland Dransfield
• The Right Agency
• User Conversion

BEST LARGE AGENCY (31 OR MORE EMPLOYEES)

• Click Consult
• Drummond Central
• Finn PR
• MC2
• Mediaworks
• seventy7
• Stein IAS
• Weber Shandwick Manchester