W-Wellness is the latest leading health & wellbeing brand to seek out Northern Artillery’s website development and eCommerce expertise.
W-Wellness has this month launched its new Shopify site, following rave reviews from established lifestyle publications including The Telegraph, Tatler, GQ and Grazia.
Marketed as the UK’s first expert-led wellness platform, W-Wellness provides an inventive holistic solution for consumers and healthcare experts alike. Functioning as an intermediary between online shoppers and wellbeing practitioners offering advice and guidance on bespoke supplement plans, the business has created an enviable reputation and a rapidly-growing customer base as its pioneering approach continues to gain favour from both UK and global residents from all walks of life.
Leeds-based Northern Artillery’s work extends beyond customisation of a Shopify 2.0 theme to include a number of bespoke applications designed to enhance customer experience, particularly the extent of personalised interventions made by clinics and their practitioners via the website. Notably, the project also includes implementation of a ‘situation quiz’ akin to its successful deployment of a similar feature with theinkeylist.com.
W-Wellness co-founder, Sally Lefever-Bell, said: “Over the last decade, there has been a significant shift in attitude towards wellness and lifestyle healthcare. The Covid-19 pandemic drove huge growth as people turned to nutritional supplements and multivitamins to boost their nutrition, immunity and wellbeing – to the extent that an estimated 50% of the UK adult population now subscribe to a supplement regime every month.”
“Of course, the vast majority of this expanding customer base depends on access to information via the web. Our new partnership with Northern Artillery aims to capitalise on this ever-growing trend by highlighting and reinforcing the vital role of professional consultation and advice – ensuring that customers gain access to products that exactly deliver against their goals and objectives.”
Northern Artillery director, Liam Grogan, added: “It’s exciting to add another wellbeing brand to our client roster, particularly one that places the utmost importance on sector best practice. In this respect, our businesses are aligned and we look forward to watching W-Wellness’ popularity grow even further as more customers discover what’s on offer.”
Founded by Sophie Woodward and Sally Lefever-Bell in 2022 W-Wellness was conceived in response to the duo’s personal wellness challenges – and their frustration at an overcrowded and confusing marketplace. To date, the business has recruited over 100 wellbeing practitioners already servicing in excess of 500,000 customers nationwide.
