Two specialists in public sector communications have come together to form Public Sector Media.
Rachael Parry-Jones, the Managing Director of Emporia has set up the agency alongside Anna Crockett, the former Media Director of Springboard Advertising.
“With an overall ambition to drive real change, I am incredibly excited to launch Public Sector Media with Anna,” said Parry Jones.
“I believe our understanding of the wider UK society, social policy, community profiling and 20 years of experience in tailoring campaign components will ensure that all of our endeavours reach and fully engage the right demographics.”
They say they plan to work together to deliver hard-hitting and meaningful public sector campaigns.
“Combing our in-house academic and theoretical knowledge of social, cultural, political and economic contexts, we understand how real experiences and social conditions can feed into meaningful progression,” added Crockett.
The agency will cover Digital, PR and Creative marketing.