Performance marketing specialist Summit has secured a new partnership with Silentnight, the UK’s most trusted sleep brand, following a competitive pitch process.
The partnership sees Summit taking responsibility for the brand’s PPC, SEO, paid social and affiliates campaigns to ensure that all channels work strategically together to help drive both brand awareness to a wider audience demographic and business performance.
With customers utilising various touch points when visiting Silentnight’s website, the business was keen to ensure that the strategic growth ambition between both organic and paid channels complement each other, continuing to drive overall growth of Silentnight’s brand awareness. Having previously used a number of agencies to provide these services, Silentnight hopes by simplifying its supplier relationships, this will ultimately help create a clear and concise omnichannel experience for customers.
Martin Corcoran, CEO and owner of Summit, said: “Silentnight’s mission is clear and straightforward: to help the nation have a good night’s sleep. And, our mission for them is just as simple: make sure Silentnight is the go to, most trusted brand for exactly that, a good night’s sleep. We plan to utilise our expertise in omnichannel strategies to ensure that every touchpoint of Silentnight’s marketing activity is driving towards sales, engagement and ROI while making sure Silentnight continues to enjoy its well deserved status as the number one sleep brand in the UK.”
Tom Sloan, head of ecommerce and digital at Silentnight, added: “We were looking to unite all of our paid channels under one agency so the overall strategy could be aligned and make sure the channels would work together to help expand Silentnight’s reach and awareness. With the track record that Summit has working with large retailers, plus the experience across multi performance channels and a strong dedicated team, it’s a very exciting time for Silentnight to kick off our new partnership with Summit.”
