Nine Lives helps Dispatches reach record audience share

PIP_7125_0

Nine Lives’ investigation into Aldi gave Channel 4’s Dispatches its highest ever audience share.

The Manchester indie went undercover to explore the health and safety record of the supermarket chain and questioned why it uses “best before” labels, which are “very difficult to understand.”

Aldi’s Supermarket Secrets attracted 3.2m viewers, achieving a 14.3% audience share at 8pm against Eastenders.

Ordinarily the Dispatches series gets a 5.9% audience share, or 1.3m viewers.

The programme was presented by Morland Sanders and produced by Sarah Hey. Steve Boulton and Mike Lewis were executive producers.

Subscribe to the Prolific North Daily Newsletter Today!

Want all the latest content from Prolific North delivered direct to your inbox daily? Of course you do!

Related News

Related Jobs

B2B Event Manager (Conferences & Awards focus)

Prolific North
Prolific North Logo

Head of Marketing

Royal Liverpool Philharmonic

Director of Audiences

Royal Liverpool Philharmonic Society