Nexer Digital has worked with Bupa to improve the way it approaches accessibility across its digital platforms.
The Macclesfield company was initially brought in to conduct an accessibility audit, focusing on the search function of Bupa’s website.
The audit process, which covered 36 key website pages, evaluated compliance with the WCAG 2.2 guidelines, revealing 418 areas for improvement ranging from form labels and mobile functionality to colour contrast.
Nexer then developed a series of training programmes for staff to promote accessibility knowledge and awareness “across the entire organisation.”
“The biggest learning is that without advocacy and education, there is little awareness across our teams of the problems that need to be solved,” said Richard Cohen, Head of Digital Propositions at Bupa.
“By working with Nexer we have now managed to give accessibility a seat at the Executive table.”
Shaun Gomm, Commercial Director at Nexer Digital, added:
“By empowering Bupa’s teams with the tools and knowledge they need, we’re laying the groundwork for a more accessible and inclusive digital experience for its customers.
“The initiative has garnered support at the highest levels of Bupa, with increased executive buy-in and sustained commitment to accessibility efforts. By embedding accessibility awareness across multi-disciplinary teams, the collaboration aims to ensure ongoing progress and prioritises the diverse needs of Bupa’s user base.”
