NEWCASTLE-based O agency has started its 20thyear with several new client wins and projects, including an AI video editing start-up that landed £100k on the BBC’s Dragons’ Den, supporting its impact strategy to support scale-up entrepreneurial business, community and regional growth.
O has been supporting the young entrepreneurs Zara Paul and Aaron Morris of AI-powered video editing technology Choppity with PR for their appearance on BBC’s Dragon’s Den, where they were successful in securing £100,000 growth investment from Peter Jones, although they later decided to turn down the Dragon’s offer for 15% of the business.
Its corporate comms team is also working with fast-growth infosec SAAS platform HiComply, developing its brand positioning and growing its market share with PR and marketing campaigns. HiComply is the brainchild of serial entrepreneurs Nick Graham and Ed Bartlett, with the business on a mission to be a global market leader in information security technology.
The creative comms agency has also recently been appointed by Newcastle Racecourse to create marketing campaigns to attract new audiences to enjoy horse racing as a fun day out for all the family in this year’s social calendar.
Meanwhile, Newcastle Pride has reappointed O for the second year after a successful festival of events across Newcastle city centre in 2024.
Managing director of O, Kirsty Ostell, said: “We’ve kicked off our 20thyear at a cracking pace, welcoming several exciting new clients and returning clients to our roster in this first quarter.
“We love to support our region, and the mix of new clients reflects that – from our most exciting new entrepreneurial talent to investment into our communities and the best lifestyle our region has to offer.”
O was founded in 2005 by Kari Owers and has won over 70 awards in the last 20 years, from Best Place to Work to the Impact Award for its commitment to the region. Its ‘grOw programme’ devotes time to encouraging the next generation into the creative industries, from ‘On the Road’ school visits to its popular ‘Opprenticeship’ training scheme.
Pic: Newcastle Pride, courtesy O agency
