Blackpool’s Winter Gardens has appointed Mediaworks as it moves its online ticketing in-house.
The agency, which has offices across the North of England, will help transition the venue from Ticketmaster and create a “far more personal customer journey” online.
“To be working with Mediaworks as we enter this new digital phase for us is really exciting. We wanted to work with an agency as a partner who could share their expertise and knowledge to build on our own rich history,” explained Anthony Williams, Sales and Marketing Manager at the Winter Gardens Blackpool.
“Mediaworks is giving us all the tools to help take ownership of a far more personalised customer experience online, from driving awareness to upcoming shows through to ticket purchasing. It puts the power in our own hands, away from third party platforms, and enables us to reach a far wider range of demographics.”
Mediaworks will also seek to raise brand awareness through online paid search and social media.
“Winter Gardens Blackpool is such an iconic name in the history of British entertainment. We’re thrilled to be working with such a famous name,” added Brett Jacobson, Mediaworks CEO and founder.
“For a venue that’s nearly 150 years old to be taking ownership of its future in this manner shows everyone that a robust digital footprint offers huge long-term commercial success.”
