Newcastle agency 360 OM has been appointed by pet wellness brand Bella & Duke to run its PPC campaigns across a multi-million paid search account.
The contract win comes after Bella & Duke secured a £3.5m investment as it looks to expand into the cat market.
Founded by Mark Scott and Tony Ottley (pictured) to bring raw and unprocessed pet food to customers across the UK, Bella & Duke has delivered over 11 million pet meals and has fed over 45,000 dogs.
360 OM will take the lead across the brand’s paid search channels, increasing its subscription acquisition performance across the UK.
Tushar Kaul, CMO at Bella & Duke, said: “We’re excited to be collaborating with 360 OM as it takes charge and oversees our paid search campaigns.
“As a forward thinking agency with an impressive track record in this area, we can’t wait to get started on what we know will be a successful partnership.”
Led by director Tariq Mohammed, 360 OM has offices in both Newcastle and London with clients including tombola, ENGIE and Europcar Mobility Group.
Kaul said: “We’re thrilled to be partnering up with a fast-growing pet brand as it moves through a transition into expanding its market presence.”
