Rebecca McDonald has joined affiliate marketing agency Silverbean and its sister agency AGY47 as their new head of people and development.
McDonald’s remit is to ensure there is an increased emphasis on employee growth, development and learning, feeding into the Newcastle-based agencies’ focus on a culture “that significantly benefits both its clients and its employees”.
CEO Neil Robbins said: “I have been extremely proud of the reputation we have fostered as a great place for people to come and work, where they can enjoy what they do and work in a flexible environment that works for their personal lives.
“My commitment, however, is to develop our people so that they are ready to take the next step in their careers. We have wonderfully talented people in our agency and I am certain with Rebecca’s support and ideas they will all benefit from our enhanced focus on their skills, capabilities and experiences.”
McDonald previously worked in HR roles at Sage and Balfour Beatty. Silverbean was recently handed an affiliate brief by John Lewis.