Unite and Create has bolstered its team appointing Alex Frost as senior video lead following a period of new client acquisitions.
Frost will lead on Unite’s video production department, as part of the creative agency’s integrated offering which also includes live events, creative communications and digital marketing.
The appointment will assist with the growing demand for creative video content and will service the agency’s growing client roster which includes Spotify, Manchester Metropolitan University and Morgan Sindall.
As part of the newly created position, Frost will work closely with the company’s core project management team as well as its network of over 200 freelancers.
Frost joins the team with over 10 years’ experience shooting, producing and editing high quality video content for household name brands including Superdrug, Shell and the NHS, for audiences on both a national and global scale.
This latest appointment bolsters the creative agency’s core project management team to seven team members. The business was established in 2020 by Dan Laurence and Chris Hobson and operates on an agile freelance business model which leverages the expertise of hundreds of freelancers to provide a bespoke account team tailored to each project.
Frost said: “The opportunity to work with the talented team and fantastic client roster at Unite and Create was an offer I couldn’t refuse. The business has achieved so much in a short amount of time and I’m looking forward to building on this creative success and playing a key role in producing high calibre video content and delivering something truly unique and exciting for clients.”
Dan Laurence, founding director at Unite and Create, added: “Alex’s appointment demonstrates our commitment to creating innovative video content for our clients that we can be proud of, and we’re thrilled to welcome him to our team.
“He’s joining the agency at a pivotal time, as we’ve expanded our client portfolio over the past 12 months. We’re looking forward to further enhancing Unite and Create’s offering, producing even more ground-breaking creative work to truly make an impact for the brands we work with.”
