Online dating website Safer Date has partnered with digital agency Mediaworks to build its first mobile app following investment.
The Safer Date app requires ID checks prior to users signing up to the platform to remove anonymity and fake profiles.
It also carries out global criminal background checks, insolvency checks and addict register checks on members with the aim of becoming “the safest online dating platform”.
Mediaworks will develop the new app which is set to launch this month and will partner with the team with the activation of paid social and PPC strategies, content creation and PR.
The agency, which has 170 staff across offices in Newcastle, Leeds, Edinburgh and London, will use initial audience segmentation reports to enhance brand awareness and push key messaging of the platform.
CEO and founder of Mediaworks, Brett Jacobson said: “Supporting Safer Date from digital product inception and build, through to market underlines our capability in supporting our clients to produce smart, creative and disruptive solutions. We’re dedicated to helping ensure a safer way of dating is available to everyone.”
Founder of Safer Date, Elaine Parker, added: “From application build to amplification strategy, Mediaworks truly impressed us with their vision and how we can scale the business. Safer Date is the only ethical dating company that exists to protect people. No other dating company puts safety measures in place like we do.”
