The GO! Network, one of the fastest growing marketing intermediaries in the UK, has appointed Jack Bennett as head of marketing.
Bennett brings over 12 years of marketing expertise, with experience spanning both in-house and agency roles. His career includes significant contributions at Atlanta Group, the UK’s largest insurance broker, and work with The Alliance, a company recognized in The Sunday Times Top 100 Fastest-Growing Companies in Britain.
His expertise in performance marketing, analytics, and strategic planning, coupled with his history of award-winning campaigns, positions him to elevate GO!’s marketing strategies and enhance the value delivered to clients and partners.
As head of marketing at GO!, Bennett will oversee the development and execution of GO!’s marketing strategy, with a focus on enhancing brand visibility, expanding market reach, and strengthening the company’s value proposition to clients. His role will be crucial in orchestrating multi-channel marketing campaigns, building thought leadership, and fostering deeper brand-agency relationships through targeted content and events.
“I am thrilled to join GO! and lead the marketing team at such a dynamic and forward-thinking company,” he said. “Having been a user of their service prior to joining, I know first hand how valuable their model is to busy marketers. GO! has already established itself as a transformative force in the marketing intermediary space, and I’m eager to build on this momentum by driving strategic initiatives that will elevate brand-agency collaborations and deliver exceptional results.”
Russell Oakley, managing director of GO!, added: “We are delighted to welcome Jack to the team. His passion for marketing, proven track record, and strategic insight makes him the perfect fit to lead our marketing efforts. Jack’s appointment is an important step as we continue to scale our services and strengthen our commitment to raising the bar in brand-agency relationships.”
The appointment comes on the heels of GO!’s successful launch of The Portal in August, a platform designed to redefine the agency search and selection process. Bennett will be instrumental in promoting its capabilities as part of GO!’s broader strategy to enhance collaboration between brands and agencies.
