Media-buying platform Adform has appointed a pair of new directors, including Paul Islam as sales director in its Manchester office.
Islam brings extensive commercial acumen and recognition in the advertising technology and media space. With twenty years of experience driving success for market leaders including The Guardian, Immediate, and Microsoft Advertising, Islam joins Adform following five years with Salesforce Marketing Cloud, where he was responsible for account expansion in the UK, South Africa, and the Middle East.
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He will leverage his deep connections with the UK’s foremost enterprise brands and agencies to drive partnerships and support these clients in meeting their business objectives. From Adform’s Manchester office, he will focus on the UK’s regions and northern agencies along with fellow sales director Martin Roberts. Enhancing Adform’s ability to meet the demand from national and local advertisers in media-buying centres beyond London is his key priority.
Islam said: “Perhaps a result of its Danish roots, Adform has an ethos of doing things the right way. This is most clear in its commitment to delivering transparency and performance for clients. I am proud to help brands scale the transitions around identity and emerging channels to deliver outstanding effectiveness.”
Islam will be joined by a second new director at Adform’s London office, Rhoanna Glenn as senior account director, with the new appointments jointly expected to further scale its momentum in the UK market. This includes evangelising brands and agencies on Adform’s solutions across the buy and sell-side, including a focus on cookieless solutions and Omnichannel verticals.
Phil Acton, UK Managing Director at Adform, said: “Sharing Adform’s vision of helping clients unlock their full advertising potential with the most powerful and safe media buying platform is one of the many reasons why we hired Paul and Rhoanna. The calibre of both these hires reflects Adform’s standing in the market as a true industry game changer.”
Adform claims to be “the most powerful and safe media buying platform in the world.” With a 20+ year history of delivering service and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having historically pushed boundaries through augmented intelligence and an industry-leading identity solution, Adform aims to consistently change the game for digital advertisers.
