BGN has grown its senior leadership team following the appointment of Louise Kennedy as its new head of strategy.
Kennedy joins from Brandon Consultants, where she worked for four years. Prior to that she held in-house insight and strategic planning roles for 20 years including at Kellogg’s, Kerry Foods and MyTravel.
Her new role at BGN will see her direct all elements of strategic thinking and planning across the agency’s diverse client roster which includes Slumberdown, Victoria Leeds, Burgess Excel, Total Fitness and Rustlers.
A big focus of her work will be on aligning the creative process with strategy. The dual aims are to “make BGN’s work stronger and to help its clients unlock distinct and relevant brand strategies.”
Kennedy will be working closely with Antonio Giansante, managing director; Paul Baily, client services director, and Dave Newton, creative director.
Kennedy said: “I was keen to join BGN as they have strong growth ambitions. It was also obvious that Paul, David and Antonio value the role strategy can play in the creative process. I have spent much of my career working in B2C FMCG categories so I’m now enjoying the challenge of drawing on my experience and implementing it in a new, dynamic agency environment.”
Antonio Giansante, MD and founder, added: “Louise has an amazing track record and brings with her a wealth of experience that will both complement our existing services and add commercial value to our clients. Her arrival couldn’t have come at a better time as we are on a strong growth trajectory and continue to ramp up our capabilities, innovate and deliver the best work possible.”
The agency has also appointed Kate Bermingham, another Brandon alumnus, as its part-time business development director on a consultancy basis. Her remit is to further expand BGN’s client base and to increase awareness of its core services which include strategy, visual identity design, building bespoke websites, designing standout packaging, creating engaging multi-channel campaigns as well as delivering video and motion projects and advising on creative ways to use print as a medium.
