Leeds-based change enablement specialist CDS has appointed a new head of innovation, as clients increasingly demand better services and experiences, while reducing operating costs.
Dom Baker joins the firm with a creative career spanning design, customer experience, and production roles, including 15 years specifically in innovation-focused positions. He has created and run successful programmes for some of the world’s best known organisations, such as Public Health England, Jaguar Land Rover, Google, Natwest, the Royal Navy, Arthritis Research, the BBC, and Transport for London.
Drawing on his ability to determine where organisational, technological, and societal obstacles restrict effective user engagement, his approach is to “find a way, or make a way.” This mindset — not to mention an impressive CV — will spearhead the growth that CDS is eyeing over the next 12 months, said marketing and innovation director, Adrian Odds: “The only constant in our clients’ world is change, and innovation is often the catalyst that enables them to take a new view of what needs to change, when and how.”
Odds continued: “We often encounter private and public sector challenges that can be addressed with user-centred innovation strategies, which prove value quickly, are scalable, and can be safely deployed with good governance. Resolving these challenges leads to positive user, stakeholder, and operational outcomes, resulting in improved experiences, greater engagement levels, and revenue growth.”
Baker added: “I’m hard-wired to focus on people — the users of a process, product or project, both internal and external. I love to unpick what they want, what’s in their heads, and how we can devise different approaches and solutions to drive behavioural and system change.”
“Transformation is an overused term in the tech space and wider business environment, but the need to transform remains, and inspiration for how this should happen can often be found in the most surprising places. It’s about exploring, designing and testing the best solutions, with a clear view of how they scale. It’s my job to support CDS clients — as well as our 170 -strong team — to uncover insights, get innovation started, embed the right behaviours, and leverage the power of relevant technologies, to enable problem solving that never stops.”
CDS enables change across four key disciplines — experience, operations, infrastructure and business process outsourcing. Clients include The Cabinet Office and Home Office, as well as private sector clients in regulated markets like financial services, healthcare and education.
