Digital agency Perfect Storm has appointed two new members to the team, including one into the newly established position of head of creative.
After several years spent in the education sector as a teacher, Matt Rennie returns to the industry to take on the head of creative role as the agency’s first in-house creative lead. He was previously creative director for Finn, working with brands including Yorkshire Tea, IPN and ghd.
His new role will help foster a creative culture within the agency and develop its creative output, working directly with Perfect Storm’s network of specialist freelancers.
Sam Brotherton has also joined Perfect Storm as the agency’s third strategic client lead, reporting into strategy & effectiveness director Dan Svikis. He brings with him almost a decade of marketing experience, in-house and in-agency, spanning multiple strategic disciplines, including brand, creative, communications and retail strategy, across a variety of sectors. He most recently held the role of strategist at IMA, working on accounts including Mira Showers and adidas.
Brotherton will help shape digital strategies, creating results-driven 90-day plans, and will lead key client relationships.
Rennie said: “Working as a primary school teacher has taught me more about creativity, character and society than I would have ever learned by staying in marketing. I’m coming back with a fresh perspective and a boatload of skills. I fundamentally believe everyone is creative and my purpose is to bring the creativity out of everyone both in, and connected to, Perfect Storm. I’m really excited to get started. One of the major frustrations when I left marketing was the agency model. But with Perfect Storm, the innovative model they employ means that solving problems doesn’t always have to have the same answer. As a creative that’s a joy to hear.”
Dave Nutter, the co-founder of Perfect Storm alongside Adam Errington, said: “The appointments of the extremely talented Matt and Sam continues to strengthen our core team, which now stands at 20 people. They both bring key creative and strategic skills which will benefit not only our clients but the wider team as well. Because we’re growing and working on more and more clients, it’s important we have these guardians of creativity and strategic output to ensure consistency and oversight of everything we do.
“Working alongside our freelance network of experienced specialists, who we handpick to create bespoke teams for each individual client, we feel in a fantastic position to tackle 2025 and the opportunities it brings.”
