Skylab, the sports technology firm specialising in digital services and sports performance analysis, has appointed Adam Collins as Commercial Director.
Collins joins from City Football Group, where he was Football Projects Manager, and has 25 years’ worth of experience across clubs also including Manchester United and Blackburn Rovers, where he led Performance Analysis.
He has a wealth of senior management, recruitment, and analysis experience, and was also Head of Performance Analysis – Academy at Manchester City FC before moving to become Projects Manager at the wider group in 2014.
Skylab provides elite sporting clients with bespoke web and performance analysis platforms, helping teams visualise data in sports including football, athletics, tennis and boxing. It is part of the Inc & Co Group having been acquired in 2020.
Adam Collins, Commercial Director of Skylab, said: “I am excited to join Skylab and work with a company full of talented individuals that truly have the capability and resources to deliver end-to-end solutions for any aspect that an athlete, club, or sporting organisation could need.”
Chloe Waddington, Head of Business at Skylab, added: “When reviewing the market and considering our perfect fit, Adam was our first choice. With vast and varied experience within sport, alongside his deep-rooted relationships across elite sporting organisations, Adam will generate forward-thinking partnerships between Skylab and organisations across sport and sports technology.”
