Brave Bison, which acquired Social Chain earlier this year, has appointed a new Chief Marketing Officer.
The digital media, marketing and technology group has recruited Wavemaker’s former Head of Marketing Hannah Baker.
“Hannah’s extensive marketing experience, infectious energy and obvious versatility make her the perfect person to drive our brand and business forward as we look to capitalise on the significant and exciting new business momentum we have seen in recent months,” said Oliver Green, Executive Chairman.
“I’ve no doubt Hannah is going to help Brave Bison reach even greater heights as we strive to build a truly digital-native marketing company for the modern age.”
Baker will sit on the company’s leadership team, reporting to Green and will be responsible for building the agency’s reputation as “a new-age media, technology and marketing partner uniquely positioned to connect with digital natives.”
She’ll also be charged with driving growth across its 4 departments – Brave Bison Performance, Brave Bison Commerce, Brave Bison Media Network and Social Chain.
“I’m thrilled to be joining such an ambitious and talented team at this pivotal stage in Brave Bison’s growth,” she said of the move.
“With its unique combination of social-first creators, performance marketing experts, software engineers, creative technologists and proprietary technology platforms, Brave Bison offers something genuinely game-changing for brands looking to connect with digital native consumers at scale—this combined with its phenomenal momentum and the ability to innovate at a pace that legacy players can only dream of is seriously exciting. I can’t wait to get started.”
Prior to joining Wavemaker, Baker held roles at the former Engine group, both in London and New York; and tms across Europe and Asia.
Brave Bison is based in London, with offices in Manchester, New York, Cape Town, Bulgaria and Egypt.
