Heidi Kenyon-Smith has joined iProspect as group head of clients for its Manchester operation.
Kenyon-Smith moves from fellow Dentsu Aegis Network agency Carat where she had been client director since 2015.
Previously, she spent 10 years working in London in consumer marketing for brands including BBC and Hearst, as well as four years at retailer La Redoute.
Manchester’s iProspect office now works with over 60 clients – including Thomas Cook, BetVictor and Pure Gym – and is on target to achieve 29% growth on 2017.
Kenyon-Smith said: “I’m looking forward to helping develop meaningful partnerships and successful growth strategies for our clients as we navigate and win together in the next era of the digital economy.”
She will report into Steve Buchanan, CEO of iProspect North, who said: “Heidi’s experience in managing high performance teams and delivering insight across the entire consumer journey will only enhance our offering and enable us to deliver further value to our clients.
“This will allow us to help our clients achieve their business goals and objectives through successful growth strategies.”
The appointment follows other senior promotions in iProspect North, with Louise Howard promoted to client director with Lauren Rogers and Stephen Waddicor both
named paid search directors.
